Loma - How It Starts

What this video is

Released April 16, 2024, as the lead single from Loma's third album How Will I Live Without a Body? (Sub Pop, June 28, 2024), this video arrives after a four-year hiatus during which the three band members — Emily Cross (UK), Dan Duszynski (Texas), and Jonathan Meiburg (Germany) — were scattered across continents. The album was shaped by pandemic-era isolation, failed remote sessions, and a final reconvening in a…

Why it matters

Loma occupies a rare position in 2020s indie: critically lauded art-folk experimentalism on a legacy independent label (Sub Pop), with influence from Talk Talk's late-period minimalism and the austere pastoral tradition of artists like Mark Hollis and Grouper. The self-directed video for 'How It…

The director

Emily Cross is the vocalist and co-instrumentalist of Loma, and also records as Cross Record alongside Dan Duszynski. She is a UK citizen based in Dorset, England, where she also works professionally as an end-of-life doula. Cross directed and starred in the…