Yves Tumor - Secrecy Is Incredibly Important To The Both of Them

What this video is

Released February 16, 2022, as a companion visual to the July 2021 track from The Asymptotical World EP (Warp Records), this video arrives at a pivotal moment in Yves Tumor's cultural ascent — bridging their origins as a provocative underground noise musician with an emerging identity as a theatrical glam-rock icon. The video engages directly with queer performance traditions, genre-fluid identity construction, and…

Why it matters

A defining artifact of early-2020s queer avant-garde rock, balancing Brit-punk, glam, and CBGB-era rock and roll under an experimental pop production framework. The video's thriller-pastiche structure and dual-identity casting of Tumor makes it a key document of the artist's transformation into a…

The director

London-based director and photographer born in Plainsboro, New Jersey; attended Rutgers University. Entirely self-taught, transitioning from skateboarding photography into music video and fashion filmmaking. Has directed for Travis Scott, Wolf Alice, FKA…