Yves Tumor - Licking An Orchid (ft. James K)

What this video is

Released August 29, 2018 as a pre-album single from Safe in the Hands of Love (Warp Records, September 5, 2018), this video marks a pivotal moment in Yves Tumor's public trajectory: the artist moving from SoundCloud-era noise and ambient experiments into a more structured, label-backed art-pop identity. The Sannwald collaboration elevated the project's visual register to align with the high-fashion experimental…

Why it matters

Sits at the intersection of art-pop, noise-pop, and experimental electronic music. Represents Yves Tumor's public reorientation from deconstructed ambient toward song-structured material while retaining dissonance and sensory extremity. Contextually significant as the first high-production visual…

The director

German photographer and director based in London; studied at the Royal Academy of Fine Arts in Antwerp. Widely published in i-D, Dazed, Vogue, Arena Homme+, and 032c. Has shot campaigns for Chanel, Prada, Mugler, and Byredo. Music video credits include John…