The Postal Service - Such Great Heights

What this video is

Released January 21, 2003 on Sub Pop Records, 'Such Great Heights' was the lead single from The Postal Service's debut album 'Give Up' — a long-distance collaboration between Death Cab for Cutie's Ben Gibbard and Dntel's Jimmy Tamborello conducted literally via postal mail. The video's cleanroom setting visualized the song's themes of technological mediation and romantic longing with remarkable conceptual elegance.…

Why it matters

A landmark of indietronica and indie electropop, 'Such Great Heights' demonstrated that laptop-produced electronic music fused with emotionally confessional indie-rock songwriting could achieve mainstream crossover. It helped catalyze a generation of artists blending electronic production with…

The director

Josh Melnick (Yale BFA, sculpture/video art) and Xander Charity (Dartmouth, film/photography) are a New York-based directing duo. They gained industry attention after their debut Death Cab for Cutie video was selected for RESfest 2003 and signed them to…