FLAVIA - Switch

What this video is

Released March 13, 2021, during the height of global pandemic restrictions, 'Switch' exemplifies the pandemic-era DIY music video — a resourceful, family-made production that transforms domestic space into a fully realized visual statement. FLAVIA, an electronic singer-songwriter-producer who grew up across Ireland, Italy, and the US before settling in LA, built her early catalog on unapologetically queer,…

Why it matters

Represents the early-2020s wave of queer-positive indie electro-pop artists who self-produced visually distinctive music videos outside the traditional label system. The video's DIY family-production model and LGBTQ+-inclusive ethos align with a broader shift toward authentic, artist-controlled…

The director

The Watson Sisters is the directing credit shared by FLAVIA (Flavia Camilla Watson), an award-winning LA-based electronic singer-songwriter-producer of Irish-Italian background, and her sister Giulia Watson, who also served as cinematographer on this video.…