070 Shake - Skin and Bones (Live From El Rey Theatre)

What this video is

Released April 22, 2022, 'Skin and Bones' served as the lead single announcement for 070 Shake's sophomore album YOU CAN'T KILL ME on G.O.O.D. Music/Def Jam Recordings, following her acclaimed 2020 debut Modus Vivendi. The 'Live From El Rey Theatre' designation places this version within 070 Shake's 2022 North American headline tour, which culminated in a four-night residency at the El Rey Theatre in Los Angeles —…

Why it matters

Represents the early-2020s maturation of the alt-R&B/indie pop hybrid, in which artists from hip-hop backgrounds (particularly from the G.O.O.D. Music ecosystem) crossed into emotionally expansive, production-forward pop. 070 Shake's approach — spacey, introspective, genre-fluid — helped define a…

The director

Noah Lee is an award-winning film and music video director born in London. His 2019 video 'Nice To Have' for 070 Shake won the Grand Jury Prize at SXSW. His directorial credits include the documentary New Jack (2021), multiple 070 Shake videos (Nice To Have,…