070 Shake - Guilty Conscience (LIVE From Webster Hall)

What this video is

Released on January 10, 2020 as the lead single ahead of 070 Shake's debut album Modus Vivendi (Def Jam / GOOD Music), 'Guilty Conscience' arrived at the apex of a new wave of gender-fluid, emotionally raw alt-pop acts breaking through streaming platforms. 070 Shake (Danielle Balbuena), a New Jersey native who rose to prominence via Kanye West's 'Ghost Town,' represented a new archetype of artist: one who defied…

Why it matters

A landmark recording in the 2020 wave of alt-R&B and synth-influenced indie pop, 'Guilty Conscience' samples Ben E. King's 'Stand by Me' while wrapping it in gauzy 1980s synth-pop production. The live version contextualizes how such studio-crafted atmospheric music translated to intimate venue…

The director

Los Angeles-raised director and photographer who trained at USC's School of Cinematic Arts. Signed to PRETTYBIRD (US+UK). Credits span music videos, short films, and commercials for artists including Megan Thee Stallion, The Weeknd, Billie Eilish, Kali…