070 Shake - Natural Habitat ft. Ken Carson

What this video is

Released November 10, 2023, 'Natural Habitat' arrived as the second pre-release single from 070 Shake's then-forthcoming third studio album (following 'Black Dress'), positioning it within a deliberate campaign build. The collaboration with Ken Carson — an Opium Records signee whose album A Great Chaos had just debuted at No. 11 on the Billboard 200 — bridged two distinct underground-to-mainstream trajectories: 070…

Why it matters

Represents a landmark crossover moment between the alt-R&B/experimental pop world (070 Shake) and the Opium Records/rage-rap sphere (Ken Carson), two scenes with overlapping Gen-Z fanbases but distinct sonic identities. The video's Machine Operated direction situates the single within a tradition…

The director

Machine Operated is the directing duo of Nathan Taylor and Joshua Hercules, based in the UK. They forged their friendship in 2016 and officially established their creative partnership in 2018, driven by a mutual obsession with design and imagery. Signed to…