070 Shake - Cocoon (Live From El Rey Theatre)

What this video is

Captured during 070 Shake's You Can't Kill Me tour residency at the El Rey Theatre in Los Angeles (June 2022), this live performance video documents the artist at a pivotal career moment. Her sophomore album You Can't Kill Me was released June 3, 2022 via G.O.O.D. Music/Def Jam Recordings, executive produced by 070 Shake and Dave Hamelin, and mixed and mastered by Mike Dean. The El Rey Theatre shows were the…

Why it matters

070 Shake occupies a singular space at the intersection of alternative R&B, experimental art-rap, and ambient pop. 'Cocoon,' with its tense synth bassline and hypnotic sing-rap vocal delivery, exemplifies the post-Kanye G.O.O.D. Music lineage filtered through a distinctly queer, New Jersey…