Cauldron - All Or Nothing

What this video is

Released in April 2011 to support the album Burning Fortune (Earache Records, February 2011), this video arrives at a key inflection point in the New Wave of Traditional Heavy Metal movement. Canadian trio Cauldron, formed from the ashes of Goat Horn, were among a small cohort of acts — alongside European peers like Enforcer and In Solitude — self-consciously reviving the melodic riff structures and aesthetic codes…

Why it matters

A representative artifact of the early-2010s NWOTHM revival, 'All Or Nothing' demonstrates how post-2008 traditional metal acts deployed low-budget music video production as a deliberate authenticity signifier. The video's realist Toronto setting and performance-narrative hybrid structure mirror…

The director

Kevin MacAllister is a Toronto-based director confirmed to have helmed the 'All Or Nothing' video for Cauldron in 2011. Per frontman Jason Decay, MacAllister's primary professional background is in commercial and branded content production, notably directing…