Eric's Trip - Sun Coming Up

What this video is

Eric's Trip were the first Canadian band signed to Sub Pop Records, situating them at the nexus of the early-90s American indie underground and the emerging Maritime Canadian DIY scene centered in Moncton, New Brunswick. 'Sun Coming Up,' the lead video from Purple Blue (Sub Pop, 1996), was produced at a moment of creative and personal exhaustion for the band — they announced dissolution weeks after the album's…

Why it matters

Primary document of the Canadian lo-fi/shoegaze underground at its mid-90s peak. Super8 production methodology directly anticipates the early-2000s revival of analog film aesthetics in indie video. As the final music video from Eric's Trip's original run, this artifact marks the closing chapter of…

The director

Rick White (born 5 December 1970, Moncton, New Brunswick) is a Canadian musician, singer-songwriter, visual artist, and lo-fi recording pioneer. Co-founder and primary songwriter of Eric's Trip — the first Canadian band signed to Sub Pop Records — he later…