Eric's Trip - View Master

What this video is

Eric's Trip emerged from Moncton, New Brunswick as the first Canadian band signed to Sub Pop Records, placing them at the intersection of the Seattle grunge export network and the Canadian Maritime underground. The 'View Master' video, shot on 16mm in and around Moncton in August 1994, is an artifact of a specific cultural moment: the brief window in which lo-fi indie rock had major-label adjacent distribution (Sub…

Why it matters

As the leading document of the Canadian lo-fi indie rock movement and Sub Pop's cross-border reach, 'View Master' and its video represent a genre moment in which emotional directness, technical minimalism, and geographic specificity (Moncton as place) were inseparable aesthetic values. The 16mm…

The director

Rick White is the guitarist, producer, and primary songwriter of Eric's Trip, known for his lo-fi home recording approach at his Stereo Mountain studio in Moncton, New Brunswick. Laura Borealis co-directed this video; both are associated with the Moncton…