Flock of Dimes - It Just Goes On

What this video is

Released March 23, 2022, as the world was emerging from prolonged COVID-19 social restrictions, 'It Just Goes On' captures a specific post-pandemic emotional register: the surreal dissonance of re-entering social spaces after years of isolation. Wasner explicitly noted the strangeness of staging a party with real friends in Durham, NC after years of social withdrawal. The video visualizes the experience of being…

Why it matters

Represents the early-2020s wave of confessional indie-folk and atmospheric indie-pop centered on the Sub Pop Records ecosystem and the North Carolina indie scene (Durham/Chapel Hill). Demonstrates a model of artist-directed, low-budget music video production that prioritizes emotional authenticity…

The director

Jenn Wasner is the artist behind Flock of Dimes, a solo project launched in 2011, and a founding member of indie duo Wye Oak. She has co-directed multiple music videos for her own projects. Spence Kelly is a collaborator based in the Durham/Chapel Hill, NC…