Flock of Dimes - Hard Way

What this video is

Released March 16, 2021, ahead of Flock of Dimes' second Sub Pop LP Head of Roses (April 2, 2021), this video emerged during a pandemic-era creative period that pushed independent artists and their collaborators toward intimate, location-minimal, concept-driven visual production. The choice of Joshua Tree, CA — an established nexus of desert art, light installation, and alternative creative residency culture — is…

Why it matters

Represents a key artifact of the 2021 art-indie / chamber-pop video tradition: a zero-budget conceptual single-take that leverages fine-art practice in place of production resources. Alongside peers like Wye Oak, Sylvan Esso, and Big Thief, Flock of Dimes operates within a critically visible Sub…

The director

Lachlan Turczan is an American artist and filmmaker working with light, water, and sound, who trained at the Rhode Island School of Design. He has spent over a decade developing an art practice exploring the optical and sonic properties of water and natural…