Lemar - It's Not That Easy

What this video is

Released in 2006 as the lead single from Lemar's third album 'The Truth About Love', this video emerges at a moment when British R&B artists were navigating the commercial mainstream following Lemar's high-profile exposure via the UK talent competition 'Fame Academy'. The mid-2000s saw a maturation of British soul, with artists such as Lemar, Craig David, and later Amy Winehouse repositioning UK R&B as emotionally…

Why it matters

Represents a high-watermark production style for mid-2000s British adult contemporary R&B, where visual restraint and emotional sincerity were paramount. The warm low-key cinematography and performance-only staging reinforced genre conventions that prized vocal authenticity, situating 'It's Not…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director with over 200 directing credits. A UC Santa Barbara alumnus, he has worked with artists including Bon Jovi, Metallica, Michael Jackson, Whitney Houston,…