Method Man, Redman - Whateva Man

What this video is

Released in 1997 as the second single from Redman's third album Muddy Waters (Def Jam, December 10, 1996), 'Whateva Man' arrived at a pivotal moment in East Coast hip-hop: the Biggie/Tupac feud dominated headlines, yet Redman and Method Man forged a playful, genre-refreshing counter-narrative built on humor, camaraderie, and intertextual pop-culture referencing. The video's Blues Brothers parody signaled hip-hop's…

Why it matters

A landmark document of the comedic, concept-driven hip-hop video format championed by Def Jam in the mid-to-late 1990s. The Blues Brothers parody framework — a Black artists' reclamation of a beloved white-centered Hollywood comedy — demonstrated hip-hop video's maturing relationship with…

The director

Steven Harold Carr (b. April 7, 1965, Brooklyn, NY) studied fine arts at Manhattan's School of Visual Arts, then co-founded The Drawing Board design firm with Cey Adams, serving as Def Jam Recordings' in-house creative department. He transitioned to music…