clipping. - Run It

What this video is

Released September 12, 2024, 'Run It' marked clipping.'s first new material since their acclaimed 2020 horrorcore album Visions of Bodies Being Burned, signaling a dramatic genre pivot toward hip-hop/cyberpunk fusion. The video's globe-spanning espionage narrative — shot across the US, Germany, South Korea, Thailand, India, and the Czech Republic — physically embodies the group's transnational artistic ambition.…

Why it matters

A landmark single in the industrial hip-hop and experimental rap canon, 'Run It' exemplifies clipping.'s signature fusion of hardcore hip-hop, noise, and electronic music — here incorporating acid techno and electro elements — while the video establishes an audiovisual grammar where hyper-rapid…

The director

Award-winning filmmaker based in Los Angeles, California. Served as Director, Producer, and Editor on the clipping. 'Run It' video. Carries major film/TV industry credentials including VFX supervision for House of the Dragon Season 2. Active in the music…