clipping. - Intro

What this video is

Released April 8, 2015, as a video companion to the opening track of clipping.'s 2014 Sub Pop debut CLPPNG, this video arrives at the apex of a micro-moment in which experimental hip-hop — bridging noise music, industrial production, and rap lyricism — was gaining critical traction outside traditional genre boundaries. Clipping., a Los Angeles trio, built their aesthetic on instrumentation derived from real-world…

Why it matters

A landmark document of 2010s noise rap / industrial hip-hop visual culture, the video formalizes the genre's rejection of rap spectacle by stripping the music video to its irreducible unit: the voice and its physical source. Its hyper-rapid editing (avg. 1.02s/shot, 92 cuts in 94 seconds)…

The director

Phoenix-based videographer and photographer active in indie music video production in the 2010s. Credited on IMVDb for multiple music video directorships, including work for White Fence (2014) and clipping. (2015). Maintains a professional presence at…