Victorious Cast - You're The Reason (Acoustic Version) ft. Victoria Justice

What this video is

Released December 3, 2011, as the sixth and final single from Victorious: Music from the Hit TV Show, this acoustic video emerged at the height of Nickelodeon's strategy to rival Disney Channel's Hannah Montana and High School Musical franchises through music-integrated scripted programming. The song charted at number 24 on the Billboard Bubbling Under Hot 100 and reached number one on the US Kid Digital Song Sales…

Why it matters

Represents the acoustic ballad strand of early-2010s Nickelodeon pop — a deliberate artistic counter-move within the TV-to-music pipeline to establish performer credibility beyond produced bubblegum pop. Demonstrates the period's industry practice of releasing stripped acoustic versions of…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is a veteran American music video and film director with over 200 career credits. A UC Santa Barbara alumnus, he helmed landmark videos for Bon Jovi, Metallica, Backstreet Boys, Ricky Martin, and Britney…