Token - Homies

What this video is

Released May 15, 2020, during the early weeks of COVID-19 lockdowns, 'Homies' appeared as part of the SCOOB! The Album on Atlantic Records — a high-profile animated film soundtrack featuring artists including Jack Harlow, Rico Nasty, and Lennon Stella. The song sits within a broader 2018–2021 trend of young male rappers producing emotionally introspective content about friendship, loyalty, and the cost of fame — a…

Why it matters

Represents the emotional/confessional wing of Gen-Z hip-hop circa 2020 — a genre moment where commercial rap increasingly permitted vulnerability and nostalgia as primary registers. As a soundtrack commission for a major studio animated film, the video also documents the continued integration of…

The director

Grammy-nominated music video director and filmmaker based in New England. Graduated with a B.S. in Film from Fitchburg State University (2010). Interned at Ridley Scott Associates in Los Angeles. Has directed videos for over 16 gold and platinum singles,…