Chad and Jeremy ＂Bite the Bullet＂ (www.chadandjeremy.com) - Chad and Jeremy ＂Bite the Bullet＂ (www.chadandjeremy.com)

What this video is

Released in 1983 at the height of the MTV music video era, 'Bite the Bullet' represents a strategic but ultimately ill-fated attempt by Chad & Jeremy — a British Invasion folk-pop duo who had been dormant since 1968 — to re-enter the commercial music market via the new video medium. The single was pushed by Rocshire Records over the duo's own preferred choice, compounding creative tensions already strained by…

Why it matters

As a soft-rock/AOR entry from a British Invasion act, this video occupies a niche at the intersection of adult contemporary and nostalgia pop. The album's genre classification — Soft Rock, Yacht Rock, Pop Rock — places it firmly in the mainstream adult-oriented sound of the early 1980s, distinct…

The director

Peter Sinclair is credited in the Discogs release data for the 'Bite the Bullet' single (Rocshire Records, dated 12/16/83) in association with production company Red Car. No independently verifiable directorial biography or filmography could be confirmed…