Justin Bieber - Anyone (Montage)

What this video is

Released January 4, 2021, the 'Anyone (Montage)' video arrived during a moment of global pandemic fatigue and cultural hunger for warmth, intimacy, and celebrity access. As a companion to the official 'Anyone' video — itself a retro-cinematic boxing romance referencing Rocky and Creed — the Montage tapped into the early-2020s boom in behind-the-scenes and parasocial content, satisfying fan desire for unguarded…

Why it matters

Represents the early-2020s evolution of music video supplementary content: the 'montage' or BTS companion drop, designed for social sharing and fan community engagement. Demonstrates how major pop artists in the streaming era extend a single video release into a multi-video content cycle to…

The director

Colin Tilley (born June 27, 1988, Berkeley, California) is a Grammy-nominated American music video director, commercial director, and filmmaker. CEO and owner of Boy in the Castle Productions, he has directed more than 300 music videos for artists including…