Suki Waterhouse - On This Love

What this video is

Released May 1, 2025 via Sub Pop, 'On This Love' arrives as a standalone single following Suki Waterhouse's acclaimed 2024 sophomore album Memoir of a Sparklemuffin. The video engages directly with cultural anxieties around age-gap relationships and the social dynamics of wealth and desire, channeling the iconography of Anna Nicole Smith to simultaneously invoke and subvert tabloid-era judgment. Directed by Immy…

Why it matters

Marks a significant moment in mid-2020s indie-pop video-making: the deployment of camp retro-TV aesthetics as critical commentary rather than pure nostalgia. The Waterhouse sisters' collaborative model — artist, director, editor as family unit — echoes auteurist traditions while reflecting the DIY…

The director

Born 8 June 1994 in Hammersmith, London. English actress, model, and director. Trained at Oxford School of Drama. Known for acting roles in Nocturnal Animals (2016), horror film Braid (2018), The Outpost (2018–2021) — where she made her TV directorial debut…