Suki Waterhouse - Moves

What this video is

Released October 12, 2021, 'Moves' marked Suki Waterhouse's first single for Sub Pop Records and the lead offering from her debut album 'I Can't Let Go' (2022). The video arrived during a period of heightened cultural appetite for intimate, lo-fi indie aesthetics — a post-pandemic retreat into personal, confessional songwriting. Waterhouse, a London-born model-actress-turned-musician, used the release to assert a…

Why it matters

Represents a key document in early-2020s lo-fi dream pop's mainstream-adjacent moment, bridging the gap between Sub Pop's Pacific Northwest indie legacy and a new generation of British singer-songwriters. The video's extreme minimalism — single subject, near-static camera, dreamlike lighting —…

The director

Cameron McCool is a self-taught photographer and visual artist born in Palm Springs, California and raised in the suburbs of Los Angeles. He discovered his interest in visual art making flyers for live music shows at the Glass House venue in Pomona, CA. His…