Suki Waterhouse - To Love

What this video is

Released in May 2023, the 'To Love' video arrived at a culturally charged moment for Waterhouse: fresh off the viral TikTok success of 'Good Looking,' her debut album cycle, and her high-profile turn in Amazon Prime's 'Daisy Jones & The Six.' The video marks a tonal shift from her signature melancholy toward openly romantic optimism — the first time Waterhouse publicly embraced an unguarded love song. The…

Why it matters

Represents a precise inflection point in 2020s indie-pop visual language: the fusion of high-fashion film craft (Black Dog Films / RSA lineage) with Sub Pop's historically lo-fi, emotionally raw aesthetic. The video's choreographic dimension and color-as-emotion grammar set a template for the…

The director

Award-winning independent director, screenwriter, and Arts Editor. Born in Melbourne, Australia; studied at Oxford University; began career interning at Vogue UK. Represented by Black Dog Films (UK/US) and RSA Films. Known for high-profile fashion films for…