Suki Waterhouse - Devil I Know

What this video is

Released March 14, 2022 via Sub Pop Records as the fourth single from Suki Waterhouse's debut album 'I Can't Let Go' (April/May 2022), 'Devil I Know' arrived at a moment of significant critical momentum for Waterhouse, who had been named a 2022 Artist to Watch by both NPR and Atwood Magazine. The song had already accrued cultural capital through sync placements on prestige television series including 'The L Word,'…

Why it matters

Represents the early-2020s indie-folk-pop analog revival: artists signed to legacy indie labels (Sub Pop) deploying VHS/Super 8 aesthetics to signal authenticity and emotional rawness. Waterhouse's placement in a lineage of Mazzy Star, Hope Sandoval, and Paisley Underground artists — underscored…

The director

Imogen Waterhouse is a British model and actress, and sister of recording artist Suki Waterhouse. She is credited as director of the 'Devil I Know' official music video (2022), a family collaboration. Her acting credits include film and television work in…