Suki Waterhouse - Supersad

What this video is

Released June 20, 2024, as the lead single from Suki Waterhouse's sophomore album Memoir of a Sparklemuffin (Sub Pop, September 13, 2024). The video arrives at a cultural moment saturated with 'bed rot' discourse and digital-era anxiety, channeling those themes into a visually playful, 90s-coded narrative of self-reclamation. Waterhouse explicitly framed the song as an homage to the mall-movie soundtracks of films…

Why it matters

Represents the strand of 2020s indie alt-pop that aggressively reclaims 90s garage-pop and post-punk textures through a female-led lens, released on Sub Pop — a label synonymous with that original era. The video reinforces the sonic nostalgia with matching visual grammar, making it a key document…

The director

Iranian-American writer and director born November 22, 1985, in New York City. Known for the short film Rufur (2010), which screened at the 2011 Boston Underground Film Festival, the feature film Buttercup Bill (2014, co-directed with Rémy Bennett, which…