Suki Waterhouse - OMG

What this video is

Released January 11, 2024, 'OMG' arrived as the lead single announcing Waterhouse's second album on Sub Pop Records, following her 2022 debut I Can't Let Go and the viral success of 'Good Looking.' The video's Edith Piaf-inspired aesthetic — channeling mid-century French chanson grandeur through a Los Angeles greenhouse — reflects a broader 2024 indie-pop trend of reclaiming maximalist vintage femininity. The…

Why it matters

Represents the convergence of 2020s synth-rock revival and indie-pop confessionalism, with sonic roots in 1990s-tinged guitar rock, funky bass-driven production, and anthemic chorus architecture. The video's Panavision cinematography and theatrical staging set a visual benchmark for mid-budget…

The director

Iranian-American writer and director born November 22, 1985 in New York City. Known for the short film Rufur (2010), selected for the 2011 Boston Underground Film Festival; co-directed feature film Buttercup Bill (2014), which premiered at the Marfa Film…