Justin Bieber - Somebody To Love Remix ft. USHER

What this video is

Released June 2010 at the apex of Justin Bieber's initial mainstream breakthrough, this remix video serves as a deliberate passing-of-the-torch moment from Usher—Bieber's industry mentor—to his protégé. The video capitalizes on the peak cultural visibility of competitive street dance through franchises like America's Best Dance Crew and So You Think You Can Dance (where it premiered), embedding Bieber within an…

Why it matters

A landmark artifact of 2010 teen pop-R&B crossover aesthetics, this video codified the visual grammar of Bieber's early career: high-energy choreography, mentor co-presence, and VEVO-optimized HD production. It demonstrates how street dance competition TV culture was absorbed into mainstream pop…

The director

Berkeley, California-born director; studied Film Production and Philosophy at Loyola Marymount University. Has directed over 200 music videos across a 30+ year career. Won the Grammy Award for Best Music Video in 2006 for co-directing Missy Elliott's 'Lose…