DMX - Party Up (Up In Here) (Enhanced Video, Edited)

What this video is

Released in early 2000 as the second single from DMX's third consecutive #1 album ...And Then There Was X (1999), 'Party Up (Up In Here)' arrived at the apex of DMX's commercial dominance. The Swizz Beatz-produced track became DMX's most commercially successful US single, certified triple platinum by the RIAA. It was nominated for the Grammy Award for Best Rap Solo Performance and ranked #388 on Rolling Stone's 500…

Why it matters

A landmark in early-2000s hardcore hip-hop visual culture, the video's narrative-driven, crime-thriller framework elevated rap video production ambition at a moment when MTV was the primary distribution channel. Its 190 scene changes and 1.27s avg shot length set a kinetic editorial standard. With…

The director

David Charles Meyers (born October 19, 1972, Berkeley, CA) studied Film Production and Philosophy at Loyola Marymount University. He worked at Paramount and Fox before pivoting to music video direction. He has directed over 200 videos and holds 12 MTV VMAs…