DMX - Stop Being Greedy (BET, Final Revision)

What this video is

Released in 1998 as the second single from DMX's debut studio album It's Dark and Hell Is Hot on Def Jam Recordings and Ruff Ryders Entertainment, 'Stop Being Greedy' arrived at a pivotal moment for East Coast hardcore rap. The album sold 251,000 copies in its first week and is widely considered a classic of the genre. The BET Final Revision designation situates this artifact within the broadcast infrastructure of…

Why it matters

Represents a landmark video in East Coast hardcore rap's mainstream breakthrough cycle of 1998. As the second of four singles from DMX's quadruple-platinum debut, 'Stop Being Greedy' contributed to reshaping BET's programming priorities toward darker, more cinematic hip-hop aesthetics, bridging…

The director

Nicholas Quested (born 26 November 1969) is a British filmmaker. Prior to pivoting to documentary producing, he was an award-winning music video director with over 100 videos and commercials to his credit, working with artists including Dr. Dre, Jay-Z, Nas,…