Uncle Kracker - In A Little While

What this video is

Released August 2002 during the tail end of the rap-rock era, 'In a Little While' marked Uncle Kracker's deliberate pivot away from his Kid Rock-affiliated rap-rock roots toward mainstream adult contemporary pop with Southern and country-soul influences. The No Stranger to Shame album, from which this single was drawn, was categorized variously as rock, Southern rock, and country-pop, reflecting the genre fluidity…

Why it matters

This video documents a pivotal moment in early-2000s Southern rock-pop crossover, functioning as a bridge artifact between the rap-rock video aesthetic of the late 1990s and the warmer, country-inflected adult contemporary pop visual grammar that would define Uncle Kracker's subsequent commercial…

The director

Nicholas Quested (born 26 November 1969) is a British filmmaker and producer. An award-winning music video director, he helmed over 100 videos and commercials with artists including Dr. Dre, Jay-Z, Nas, P. Diddy, and Sting before transitioning to documentary…