DMX - Slippin'

What this video is

Released November 27, 1998, 'Slippin'' arrived at the height of DMX's breakthrough year, following his debut 'It's Dark and Hell Is Hot' earlier that same year. The video's raw autobiographical portraiture — street scenes from Yonkers, confessional performance footage, and childhood-evoking imagery — reflected a broader late-90s hip-hop turn toward unflinching personal narrative as a counterweight to the era's…

Why it matters

A landmark in confessional East Coast hardcore rap, 'Slippin'' demonstrated that vulnerability and emotional rawness could coexist with street credibility in late-90s hip-hop video aesthetics. Its documentary-realist visual grammar — low brightness, handheld movement, fast intercutting — became a…

The director

Rubin Whitmore II is a music video director credited on the 1998 production of DMX's 'Slippin',' confirmed across IMVDb and IMDb. He is listed alongside co-director Bishop on the IMDB credits page for the video. Further individual career details for Whitmore…