DMX - Get At Me Dog (Dirty) Official Music Video

What this video is

Released February 10, 1998, 'Get at Me Dog' arrived as East Coast hip-hop was polarizing between Bad Boy's polished Shiny Suits era and a resurgent street-hardened underground. The single was DMX's major-label debut and the lead single for It's Dark and Hell Is Hot, which debuted at No. 1 — marking a seismic cultural pivot. Producer Dame Grease built the beat around a slowed disco sample from B.T. Express,…

Why it matters

This video is a foundational document of late-90s hardcore East Coast rap's visual vocabulary. It established DMX's iconographic identity — aggressive, crowd-commanding, unadorned — and demonstrated that stripped documentary aesthetics could be as powerful as high-budget production. Its rapid…

The director

Harold 'Hype' Williams (b. August 1, 1970, Queens, NY) is an American director, producer, and screenwriter. He attended Adelphi University and began his creative career in graffiti, influenced by Keith Haring and Jean-Michel Basquiat. He rose to prominence…