Big Sean - Marvin & Chardonnay (Clean Version) ft. Kanye West, Roscoe Dash

What this video is

Released in September 2011 as part of Big Sean's debut album cycle for Finally Famous (G.O.O.D. Music/Def Jam), this video represents a high-water mark of the Kanye West executive-produced breakthrough formula: pair an emerging Detroit rapper with a superstar co-sign, assign hip-hop's most prestigious video director, and deliver a maximalist visual spectacle. The track itself was Kanye's creation — he produced the…

Why it matters

A textbook artifact of early-2010s G.O.O.D. Music commercial hip-hop: the Hype Williams visual signature (fisheye, saturation, jump cuts) applied to a luxury party rap format with an A-list feature stack. This video represents Williams's continued relevance into the digital streaming era and Big…

The director

Harold 'Hype' Williams (b. August 1, 1970, Queens, NY) is a pioneering American music video director, film producer, and screenwriter. He attended Adelphi University and began his career as a graffiti artist before transitioning to video direction. His style…