Big Sean - Dance (A$$) (Live From New York (Explicit))

What this video is

Released in fall 2011, 'Dance (A$$)' sits at the intersection of several converging forces: Big Sean's emergence as a mainstream artist within Kanye West's G.O.O.D. Music ecosystem, the rise of Detroit's ghettotech and booty-bass traditions finding national audiences, and the early Vevo/YouTube era where viral visual maximalism drove chart performance. The video was produced by Carson and Waxx through the IllRoots…

Why it matters

A defining artifact of early-2010s viral hip-hop video aesthetics: ultra-rapid editing, camp humor, and unapologetically body-centric performance. The video codified a twerk-era visual template and demonstrated that emerging directors from digital media backgrounds could produce commercially…

The director

Mike Carson (b. 1992, Los Angeles; raised Chicagoland) is a Grammy-nominated, award-winning multidisciplinary director and designer specializing in live events, music film, and creative direction. He leads The 92 Group design studio and has directed for…