Big Sean - Bounce Back

What this video is

Released October 31, 2016, as the lead single from Big Sean's fourth studio album I Decided (2017) via GOOD Music and Def Jam Recordings, 'Bounce Back' arrived during a peak moment of trap's mainstream crossover. The song's resilience theme — articulated through the hook's motif of recovering from personal and professional loss — resonated broadly, peaking at #6 on the Billboard Hot 100 and becoming Big Sean's…

Why it matters

A defining mid-2010s trap crossover artifact: 'Bounce Back' demonstrated that trap-rooted hip-hop could sustain cinematic, high-concept visual treatment competitive with pop video production values. Its BET and MTV VMA nominations confirmed the music video's cultural weight, while Kid. Studio's…

The director

Glenn Michael and Christo Anesti are co-founders of Kid. Studio, a Toronto-based film production and design studio. The duo has directed music videos for major hip-hop and R&B artists including The Weeknd, Drake, French Montana, Big Sean, and Majid Jordan.…