Big Sean - Bezerk ft. A$AP Ferg, Hit-Boy ft. A$AP Ferg, Hit-Boy

What this video is

Released September 26, 2019, 'Bezerk' arrived one month after its live debut at the 2019 MTV Video Music Awards, positioning it as a high-profile promotional vehicle for Big Sean's then-forthcoming fifth studio album Don Life. The track was produced by Hit-Boy and represents a cross-regional hip-hop summit between Detroit (Big Sean) and Harlem (A$AP Ferg). The video's nostalgic costuming — Coogi sweaters, Burberry…

Why it matters

Bezerk exemplifies the late 2010s trend of major hip-hop artists reclaiming maximalist, narrative-fantasy music videos — a format popularized in the early 2000s but eclipsed by performance-only and lifestyle aesthetics. Its fast-cut editorial pace (2.39s ASL), surrealist CGI world-building, and…

The director

Mike Carson is a music video and commercial director credited on hip-hop and R&B projects. He co-directed 'Bezerk' alongside artists Big Sean and A$AP Ferg, demonstrating a collaborative artist-director model increasingly common in late 2010s major-label…