Wednesday - Bath County

What this video is

Released February 23, 2023, as the third single from Wednesday's fifth studio album Rat Saw God (Dead Oceans, April 7, 2023), 'Bath County' arrives during a notable surge in critical attention toward the Asheville, NC indie scene. The video's aesthetic — desaturated, warm, direct-address performance intercut with phone footage — encodes the DIY anti-spectacle values of the broader 2020s indie underground.…

Why it matters

Bath County sits at the intersection of shoegaze noise-rock and alternative country storytelling, a hybrid increasingly identified with the 2020s Southern indie underground. As a music video artifact, it documents the normalization of artist-self-directed, phone-supplemented clips in the streaming…

The director

Karly Hartzman is the vocalist, guitarist, and primary songwriter of Asheville, North Carolina indie rock band Wednesday, formed in 2017. She fronts the Asheville quintet signed to Dead Oceans, whose 2023 album Rat Saw God received widespread critical…