METZ - Spit You Out

What this video is

Released December 7, 2015, the video accompanied 'Spit You Out,' the third track from METZ's second Sub Pop album II (May 2015). The band, a Toronto noise-rock trio comprising Alex Edkins, Hayden Menzies, and Chris Slorach, occupied a significant position in the mid-2010s critical underground — critics compared their abrasive guitar-driven sound to early Nirvana and '90s Pacific Northwest grunge. The video's…

Why it matters

A canonical example of 2010s noise-punk visual culture: the band-directed, editor-driven live-footage video. By delegating directorial credit to the band and editorial craft to Cudmore, the video embodies the DIY ethos of the Sub Pop underground while achieving a level of technical ferocity…

The director

Scott Cudmore is a Toronto-based filmmaker who has created music videos and commercials for artists including Rihanna, Kacey Musgraves, Selena Gomez, N.E.R.D, Feist, Fucked Up, and METZ. He has directed award-winning commercial campaigns for Canon, Marriott,…