METZ - Wasted

What this video is

Released March 5, 2013, this video accompanied METZ's self-titled Sub Pop debut (October 2012) — an album that landed on the 2013 Polaris Music Prize long list and positioned the Toronto trio as torchbearers for noise rock's early-2010s revival. The video arrived during a moment when underground acts were leveraging lo-fi digital aesthetics and conceptual horror to circumvent mainstream production norms. Cudmore's…

Why it matters

Noise rock and post-hardcore have historically relied on confrontational live energy, often underserved by music video. This video is significant as an early example of digital distortion being used not as ironic artifact but as an expressive tool precisely matched to the sonic character of the…

The director

Toronto-based filmmaker Scott Cudmore is known for surrealist music videos and award-winning commercial work. His client roster spans Rihanna, Selena Gomez, N.E.R.D, Feist, Fucked Up, and METZ, with coverage in Pitchfork, Billboard, Interview Magazine, and…