METZ - Wet Blanket

What this video is

Released October 8, 2012 alongside METZ's self-titled Sub Pop debut, 'Wet Blanket' arrived at a moment when North American noise-punk was experiencing a critical re-evaluation, with labels like Sub Pop repositioning abrasive underground guitar music for a post-blog-era audience. The video's visual language — rapid GIF-loop editing applied to deadpan suburban surrealism — is a direct artifact of early 2010s internet…

Why it matters

A landmark artifact of the 2010s noise-punk revival, the video documents the moment when Toronto's underground rock scene gained international visibility via Sub Pop's distribution reach. Formally, it is a notable early example of internet GIF aesthetics being self-consciously adapted into…

The director

Scott Cudmore is an award-winning film director based in Toronto, Canada. He works predominantly in surrealism and is known for music videos, commercials, and short films. His roster of artists includes Rihanna, Selena Gomez, N.E.R.D, Feist, and METZ. His…