Snow Patrol - Spitting Games

What this video is

Released as the lead single from Snow Patrol's third album Final Straw (2003), 'Spitting Games' arrived at a pivotal moment in UK indie rock's early-2000s commercial resurgence. The single was originally released 15 September 2003 in the UK, then re-released in the US market in March 2004 around the band's South by Southwest appearance, during which it had already been downloaded one million times via AOL Music's…

Why it matters

A landmark entry in early-2000s UK indie rock's transition from post-Britpop cult status to mainstream recognition. 'Spitting Games' served as the commercial launchpad for Snow Patrol's international breakthrough, and its video codifies the lo-fi warmth and performance sincerity that distinguished…

The director

UK music video director who studied fashion photography at The London College of Fashion. His debut promo won a Silver at D&AD; he subsequently received Best New Director at CADs followed by Best Director. Known for award-winning work with Massive Attack, DJ…