Snow Patrol - Ask Me How I Am

What this video is

Released 20 November 2000 through Jeepster Records as the lead single from Snow Patrol's second album, 'When It's All Over We Still Have to Clear Up' (2001), this video arrives at a pivotal cultural juncture: the commercial dominance of Britpop had dissolved, and the UK indie landscape was fragmenting into underground scenes that would coalesce into the early-2000s indie resurgence (Arctic Monkeys, Franz Ferdinand…

Why it matters

Represents early Snow Patrol before their mainstream breakthrough, documenting the band's aesthetic rooting in UK indie underground circa 2000. The video's critical reception — praised for conceptual wit over production value — anticipates the DIY ethos that would define the mid-2000s UK indie…

The director

Bahraini-born, London-based Emmy-nominated director and writer. Began career directing shows at MTV in the early 2000s. Later directed iconic videos including Arctic Monkeys' 'I Bet You Look Good On The Dancefloor' and 'Brianstorm' (entered into BFI Film…