The Shins - Pink Bullets

What this video is

Released in 2005 as a single from 'Chutes Too Narrow' (Sub Pop, 2003), 'Pink Bullets' arrived at the peak of the mid-2000s indie rock resurgence, a moment catalyzed in part by The Shins' inclusion on the 2004 'Garden State' soundtrack. The video's hand-crafted stop-motion aesthetic embodied the DIY ethos of the Sub Pop underground and the broader indie web culture of the era, where animation offered an affordable,…

Why it matters

Represents a high-water mark for indie folk/rock music video animation in the mid-2000s. The video's stop-motion paper-craft approach became emblematic of the Sub Pop aesthetic sensibility and influenced a generation of DIY animators producing for independent artists. Its dual role as art object…

The director

Born January 29, 1983 in Haifa, Israel. Self-taught writer, director, and animator. Created stop-motion and semi-animation music videos during mandatory Israeli military service. Won Best Animated Music Video at ASIFA-Israel (ASIF) for three consecutive…