The Shins - Turn on Me

What this video is

Released in 2007 as the third single from Wincing the Night Away, 'Turn on Me' arrived at the peak of The Shins' cultural visibility. The parent album debuted at #2 on the Billboard 200 — the highest chart position in Sub Pop Records' history — and received a Grammy nomination for Best Alternative Music Album. The video emerged in the heart of the blog-era indie explosion, when MySpace and early music blogs were…

Why it matters

Represents the mature, commercially ascendant phase of mid-2000s American indie rock. The Shins occupied a rare crossover position — beloved by Pitchfork-era tastemakers while achieving genuine mainstream chart success — and this video's whimsical, low-budget surrealism is emblematic of the visual…

The director

Credited solely as 'MICHAEL' — a mononymous director or collective name. Full legal identity and broader filmography not confirmed by a primary or authoritative source as of this annotation. The credit appears on Bronco Showdown, a music video reference…