The Day Brings - Brad

What this video is

Released in June 1997 as the lead single from Brad's second album 'Interiors' (Epic Records), 'The Day Brings' arrived at a pivotal moment when the commercial dominance of grunge was fragmenting and Seattle-associated artists were exploring more soulful, melodic directions. Brad — comprising Stone Gossard (Pearl Jam), Shawn Smith, Jeremy Toback, and Regan Hagar — represented a funk- and R&B-inflected counterpoint…

Why it matters

As the lead single from 'Interiors,' 'The Day Brings' is a primary document of the post-grunge alt-soul subgenre emerging from Seattle's second wave. Its music video, shot by grunge's preeminent visual chronicler Josh Taft, holds significance as evidence of how Seattle's alternative scene visually…

The director

Josh Taft (1966–2025) was an American music video director based in Seattle, WA. After graduating from NYU Film School in 1989, he returned to Seattle and began directing for the Pacific Northwest alt-rock scene, including Mother Love Bone, Soundgarden,…