The Presidents of the United States of America - Peaches

What this video is

Released February 1996 as the third single from PUSA's self-titled debut (originally released March 1995 on PopLlama, re-released July 1995 on Columbia Records), 'Peaches' arrived at the apex of the Seattle alternative rock crossover into mainstream pop culture. The song peaked at #29 on the Billboard Hot 100 and #8 on Modern Rock Tracks, reached #1 in Iceland and top 20 across Australia, Canada, Ireland, New…

Why it matters

A defining artifact of mid-90s alternative pop-punk, 'Peaches' demonstrated that post-grunge Seattle could produce chart-conquering commercial product rooted in lo-fi humor rather than angst. The video's Coppola-directed absurdism helped cement a lighter, concept-driven branch of MTV alternative…

The director

Roman François Coppola (born April 22, 1965, Neuilly-sur-Seine, France) is an American filmmaker, screenwriter, producer, and music video director. Son of Francis Ford Coppola, he established himself in the 1990s as an influential music video and commercial…