The Presidents of the United States of America - Peaches

What this video is

Released as the third single from POTUSA's self-titled debut in February 1996, 'Peaches' arrived at the apex of the alternative rock commercial explosion driven by MTV's heavy rotation of quirky, humor-forward music videos. The band's Seattle origin placed them within the post-grunge cultural geography, yet their aggressively non-serious aesthetic — custom instruments ('basitar', 'guitbass'), absurdist lyrics about…

Why it matters

'Peaches' is a defining artifact of mid-90s pop-punk/alternative novelty rock, demonstrating how the post-Nirvana major-label alternative explosion created space for non-earnest, absurdist acts. The band's use of custom reduced-string instruments and self-consciously simple song structures…

The director

Roman François Coppola (born April 22, 1965, Neuilly-sur-Seine, France) is an American filmmaker, screenwriter, and music video director. Son of Francis Ford Coppola, he co-founded The Directors Bureau production company in 1996. His music video work spans…