The Presidents of the United States of America - Lump (Version B)

What this video is

Released in 1995 amid the commercial peak of the Seattle alternative rock explosion, 'Lump' by The Presidents of the United States of America occupied an unusual position: a chart-topping Modern Rock single (#1 Billboard Modern Rock Tracks) built on surrealist, absurdist songwriting rather than grunge angst. The existence of 'Version B' (Lump 2) — deemed too dark and disturbing for MTV broadcast — reflects the…

Why it matters

Documents the alternative rock / post-grunge crossover moment of 1995 and illustrates the band's dual identity: commercially accessible enough for triple-Platinum debut album success, yet capable of producing content MTV deemed unbroadcastable. The video also represents an early example of Roman…

The director

Roman François Coppola (born April 22, 1965) is an American filmmaker and music video director, son of Francis Ford Coppola. He is founder of The Directors Bureau production company and is known for collaborations with Wes Anderson. In the 1990s he…